Blog
The Basics on How to Pitch a Reporter on a Story
Many reporters get the majority of their story ideas from PR professionals who reach out to them and inform them an angle that might interest them. When pitching a reporter, it’s essential to be concise and compelling. Start with a strong subject line in your email, briefly outlining the news angle. In the body, provide
How to Use Email Marketing to Build Your Medical Practice
Email marketing involves sending emails to a group of people, including patients or potential patients, with the goal of promoting products, services, or building relationships based on parameters such as medical interests or medical history. Such emails craft compelling content, including text and visuals, to engage recipients and encourage actions like making a purchase or
Differentiating your dermatology practice
Consistency in delivering high-quality care and outstanding patient experiences will be key to setting your dermatology practice apart from the competition and building a strong reputation. More specifically, there are a number of ways to differentiate your dermatology practice from the competition, including the following strategies: Develop a strong brand identity and marketing strategy to
How Artificial Intelligence Can Help Your Marketing
Artificial Intelligence can be a valuable marketing tool. It can help in various ways, such as personalizing customer experiences, analyzing data to make informed decisions, automating repetitive tasks, and improving targeting and ad campaigns. It can also enhance marketing efforts by providing insights, optimizing strategies, and saving time and resources. More specially, AI can be
How to Select a Firm to Build Your SEO
Hiring someone to help with your SEO (Search Engine Optimization) can be a beneficial investment for your online presence. Here are steps to consider: Identify your needs: Determine what specific aspects of SEO you need help with, such as on-page optimization, content creation, link building, or technical SEO. Research candidates/agencies: Look for experienced SEO professionals
Reasons to Have a Mobile-friendly Website
Research tells us that about 80% of patients use their mobile phones to make medical appointments and otherwise communicate with their medical professionals. A mobile-friendly website creates an improved user experience for a number of reasons and is therefore crucial to the marketing of a medical practice. For starters, mobile-friendly sites work seamlessly on smartphones
How Cosmetic Surgeons Can Promote their Online Presence
Cosmetic surgeons need to promote themselves online just like anyone else if they want to grow their practice. And they can enhance their online profile to attract more patients in a number of ways, including: Maintaining an informative, user-friendly website with before-and-after photos, patient testimonials, and detailed descriptions of the services they offer at their
Why Should Medical Professionals be Media Trained?
Media training can be beneficial for doctors and dentists, especially those who may have public-facing roles, interact with the media, or are frequently asked to provide expert commentary. Here are some reasons why they might consider media training: Effective Communication:Media training can help doctors communicate complex medical information in a clear and understandable manner, ensuring
How Can Social Media Help Build a Medical Practice?
Social media can be a powerful tool for building and promoting a medical practice. Here are some ways it can be utilized: Brand Awareness: Make sure to establish a strong online presence to increase brand awareness. Create profiles on platforms like Facebook, Instagram, and LinkedIn, and ensure they reflect your practice’s values and expertise. Engagement:
How Do Public Relations and Advertising Work Together?
Public relations (PR) and advertising are distinct but complementary components of an organization’s communication and business development strategy. They work together in various ways, including: Message Consistency: PR and advertising teams collaborate to ensure that the messages being conveyed to the public are consistent and align with a firm’s brand and goals. Media Outreach: PR