Research tells us that about 80% of patients use their mobile phones to make medical appointments and otherwise communicate with their medical professionals. A mobile-friendly website creates an improved user experience for a number of reasons and is therefore crucial to the marketing of a medical practice.
For starters, mobile-friendly sites work seamlessly on smartphones and tablets, providing a better experience for mobile users. This can lead to increased user engagement and satisfaction.
In addition, engines like Google prioritize mobile-friendly websites in their search results. Having a mobile-friendly site can therefore positively impact search engine ranking, potentially increasing the visibility of a medical or dental practice.
On a more technical note, mobile-friendly devices can result in what is known as a reduced “Bounce Rate.” This is because a mobile-friendly site reduces the likelihood of visitors leaving a site due to a poor mobile experience. So a mobile-friendly site can lead to longer duration visits and a lower bounce rate. Better “Conversion Rates” can also be the result of a mobile-friendly site, since they tend to make it easier for users to complete actions like making an appointment or filling out a form.
In the final analysis, having a mobile-friendly site provides medical practices with an important competitive advantage.
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